What Slow Lead Response
Actually Costs You

They are a planning model, not measured fact for your business. The direction is grounded in the published research: the Lead Response Management study found the odds of contacting a web lead collapse many times over between a five minute and a thirty minute response, and Harvard Business Review's 2011 audit found most companies took hours or never responded. Both studies are old and their exact multipliers should not be quoted as current gospel, so this model uses deliberately conservative relative factors. Your own data will differ.

Because shared leads are sold to several buyers at once. The homeowner or borrower filled in one form; the first company on the phone reaches a warm prospect, and the fourth reaches somebody who has already booked with a competitor. Speed is the whole game on shared data, which is why we treat minutes as the unit of measure, not hours.

Not with a person watching an inbox. Web leads need to land in the dialler by API the moment the form submits, on a list whose priority outranks everything else the campaign dials, with agents genuinely available in staffed hours. Our speed to lead service page covers the architecture, and the evidence article covers what to expect from it.

It is honest rather than precise: a conservative model to size the problem, using your own volumes and values. The output worth acting on is the gap between your current band and the fastest one, not the absolute figure. Measure your real speed to lead from timestamp data before and after any change, and judge on your own numbers.