Built by Operators,
Not Theorists

ALP's destination is to become the most trusted, systemised, and people-centred performance consultancy in the contact-centrecontact-center ecosystem.

From a Vegas Conference
to a Global Consultancy

Andy and Alex both started their contact centrecontact center careers at a BPO called ResQ, where they were taught exceptionally high standards: you had to deliver better results than the in-house teams of your clients.

Fifteen years later, after attending a Five9 conference in Vegas, Alex discovered something surprising, a small UK-based contact centrecontact center called Yopa was achieving more with Five9 than US giants like FedEx and Alaskan Airlines.

He came back to the UK, told Andy, and together they registered AL Performance on the 17th of October 2022 as equal owners. The mission: to become the go-to Five9 consultancy for performance excellence.

Our Destination

"To become the most trusted, systemised, and people-centred performance consultancy in the contact-centrecontact-center ecosystem."

2022
Founded
80
Consultants by 2030

Meet the Founders

AM

Alex McConville

Co-Founder & Director

With extensive experience in outbound sales and contact centrecontact center operations, Alex brings deep expertise in campaign strategy, dialler optimisationdialer optimization, and Five9 platform management. He discovered the opportunity at a Five9 conference in Vegas and has been driving AL Performance's vision ever since.

AL

Andrew Langfield

Co-Founder & Director

Andrew's background spans contact centrecontact center technology, operational strategy, and data-driven performance management. He specialises in platform architecture, CRM integration, and building the tools and systems that make contact centrescontact centers run efficiently.

Your Business is Our Business.
Your Success is Our Success.

Proactive OptimisationOptimization

We don't wait for problems. We continuously analyseanalyze your campaigns, IVRs and agent performance to find improvements before you even know they're needed.

Embedded Partnership

We work alongside your team, not above them. Our consultants know your agents by name, your campaigns inside out, and your business goals intimately.

Data-Led Decisions

Every recommendation is backed by data. From daily end-of-day reports to weekly performance packs, we give you the insight to make confident decisions.

Outcomes Over Output

We measure ourselves on your results: more connections, better conversions, happier customers. Not hours logged or tickets closed.

Real Standards, Real Results

We built AL Performance to be the best at what we do, not to follow outdated industry norms. These 8 principles drive everything.

1

Give a Sh*t

We care about our people, our clients, and our work. We act with empathy, take pride in what we do, and expect the same commitment in return.

2

Get Sh*t Done

Everyone knows what good looks like and takes ownership of outcomes. We set clear expectations, deliver on commitments, and hold ourselves responsible.

3

Our Clients' Business IS Our Business

We act before being asked, treating every client's business as our own. Anticipation and initiative define how we work.

4

Continuous Learning

We improve through curiosity, feedback, and reflection. Every experience is a lesson, we adapt, evolve, and bend the tree when growth requires flexibility.

5

Be Better Than Everyone Else

We pursue growth with integrity, professionalism, and care. We stretch beyond our comfort zones while supporting those around us to do the same.

6

Consistency Over Intensity

Sustainable excellence beats short bursts of effort. We value reliability and discipline, building momentum through steady, repeatable performance.

7

Radical Candor

We give feedback from a place of support. Honesty and care coexist, we speak up quickly, directly, and constructively so everyone can grow.

8

Smart Collaboration

We work with capable, curious people who lift each other up. Collaboration means accountability shared, not responsibility avoided.

What You Can Expect From Us

ALP delivers consistent, proactive, and transparent service. We anticipate needs, solve problems before they escalate, and act as an extension of each client's operation.

Clients can rely on us for responsive, accurate, and dependable solutions that make complex systems simple and effective.

Our Standards

100% of client interactions meet agreed response and resolution times
Maximum 75% staff utilisationutilization to safeguard quality and prevent burnout
Proactive problem-solving before issues escalate
Transparent, data-backed reporting at every cadence

Want to Know More?

We'd love to hear about your contact centrecontact center and explore how we can help.

Meet the Team Get in Touch